For over 120 years, Schwarzkopf have been innovative in haircare, using quality ingredients and the latest technology to bring the best products to the high street and professionals alike. With brands including LIVE, Oleo Intense and göt2b, they pride themselves on leading the way forward for everyone to embrace their individuality. They have many ‘firsts’ in their history, being the first company to create liquid shampoo, dry shampoo, hairspray, and home colour products. Used by both professionals and consumers, they encourage everyone to be expressive in their own way, reaching over 150 countries worldwide.
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