High Street Brands 4 Less ("HSB4L", "we", "our", "us") respect the privacy rights of its online visitors/customers ("you", "your", "yours") and recognise the importance of protecting the information collected about them. We will only use the information that we collect about you lawfully.
HSB4L is committed to protecting and respecting any personal information you share with us. This statement describes what types of information we collect from you, how it is used by us, how we share it with others, how you can manage the information we hold and how you can contact us.
The information is subject to change, so you may wish to check this page occasionally to ensure you are still happy to share your information with us. Where possible, we will also contact you directly to notify you of these changes.
What information do we collect?
We only collect information that is necessary, relevant and adequate for the purpose you are providing it for.
Personal data you share with us
We may ask for personal data when you order from us; this includes when you purchase from the website as well as when you sign up to our mailing list.
The information we collect includes but is not limited to;
Personal data we receive from other sources
We sometimes obtain information about you or your purchases from other third parties.
These companies have their own privacy policies explaining how they use and share your personal data. You should carefully review these privacy policies prior to engaging with the third party in order to ensure that you are happy with them.
Personal data we collect about you
We will collect your information when you use the High Street Brands 4 Less websites and applications as well as our customer care centre. Some of this data does not identify you personally, but rather provides us with information about how you use our services and engage with us. This enables us to to improve our services and make them more useful to you.
The information we collect includes but is not limited to;
How do we use this information?
High Street Brands 4 Less will only process information that is necessary for the purpose for which it has been collected. We will always provide the option for you to choose not to receive marketing communications from us, and you can withdraw your consent or object at any time. We will never send you unsolicited 'junk' email or communications, or share your personal information with anyone else who might.
Highlighted below are the various ways in which we may use or process your personal information.
Where you have provided your consent, we may use and process your information to contact you from time to time through electronic channels such as email or SMS about promotions, events, products, services or information which we think may be of interest to you.
You can withdraw your consent at any time by emailing firstname.lastname@example.org or, in relation to any marketing messages you receive, by selecting the unsubscribe option included in those messages.
We may use and process your personal information where this is necessary to perform a contract such as to fulfil and complete your orders and purchases.
We may process your personal information to comply with any legal and/or regulatory requirements.
We may need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing necessary for us to support customers with sales and other enquiries
In order to support sales and/or queries, we may use your information;
Processing necessary for us to respond to understanding customers’ needs
To develop and improve our relationship with you, we may use your information;
Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively
To protect your personal information, we may use your data;
Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns
To support and promote High Street Brands 4 Less, we may use your information;
If a user has opted in to receiving electronic correspondence from High Street Brands 4 Less, our marketing emails include use of a tracking pixel. By opting in to receiving electronic marketing from High Street Brands 4 Less, the user is consenting to the use of tracking pixel. A tracking pixel is used in the same way as cookies are used in web browsers. Tracking pixels are a normal part of electronic mail marketing and High Street Brands 4 Less use a tracking pixel to gather data on email activity such as, but not limited to, device, IP address, open time, link activity and website activity if a user clicks through to our website from our email. We use this information to create a better email marketing experience, help personalise emails and tailor a personalised shopping experience for all users who opt in to hear from us. If at any time a user wishes to no longer hear from us, or no longer consents to the terms of receiving electronic correspondence from us using this pixel, an unsubscribe link is found at the bottom of every email, and you can always contact us – we are happy to help.
How do we share this information?
We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf;
Service providers who help us to operate our website and App, fulfil your orders and deliver our products to you, including;
We take steps to ensure that any third party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to make your information anonymous or use aggregated none specific data sets wherever possible.
Due to the international nature of our business, there may be some instances where your information is processed or stored outside of the EU. In those instances, we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law.
Third Parties we use;
Visualsoft Limited, MailChimp, Royal Mail, Google, PayPal, Amazon, eBay
These third party companies will also use your personal data for a variety of reasons; if you ever wish to have your data removed please contact email@example.com and we will ensure that the data is removed permanently where possible in line with the latest GDPR requirements.
How long do we keep your information for?
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
How can you manage the information we hold about you?
You have the right as an individual to access any personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and, in certain circumstances, ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. We will respond to you within a month after we have received any request (including any identification documents requested).
You have the right to;
You can exercise your rights and/or manage your information by contacting us using the details below;
High Street Brands 4 Less
Phone: 01359 269164
You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live, or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below;
Information Commissioner's Office,
Phone: 0303 123 1113