Privacy Policy

Introduction

High Street Brands 4 Less ("HSB4L", "we", "our", "us") respect the privacy rights of its online visitors/customers ("you", "your", "yours") and recognise the importance of protecting the information collected about them. We will only use the information that we collect about you lawfully.

HSB4L is committed to protecting and respecting any personal information you share with us. This statement describes what types of information we collect from you, how it is used by us, how we share it with others, how you can manage the information we hold and how you can contact us.

The information is subject to change, so you may wish to check this page occasionally to ensure you are still happy to share your information with us. Where possible, we will also contact you directly to notify you of these changes.

The following information is provided by us to enable our online visitors and customers to be fully informed and reassured of our company privacy policies in line with all laws governed by and construed in accordance with the laws of Great Britain. By visiting highstreetbrands4less.com , you are accepting and consenting to the practices described in this Privacy Policy.

This version of our Privacy Policy applies from 18th may 2023.

What information do we collect?

We only collect information that is necessary, relevant and adequate for the purpose you are providing it for.

Personal data you share with us

We may ask for personal data when you order from us; this includes when you purchase from the website as well as when you sign up to our mailing list.

The information we collect includes but is not limited to;

• Name (including title)
• Delivery address
• Billing address
• Payment card details
• Phone number
• Date of birth
• Email address

Personal data we receive from other sources

We sometimes obtain information about you or your purchases from other third parties.

These companies have their own privacy policies explaining how they use and share your personal data. You should carefully review these privacy policies prior to engaging with the third party in order to ensure that you are happy with them.

Personal data we collect about you

We will collect your information when you use the High Street Brands 4 Less websites and applications as well as our customer care centre. Some of this data does not identify you personally, but rather provides us with information about how you use our services and engage with us. This enables us to to improve our services and make them more useful to you.

The information we collect includes but is not limited to;

• The date and time you used our services
• The pages you visited on our website and how long you visited us for
• The products you viewed or added to your basket
• Your IP address
• Your location (where you have permitted access to this)
• The Internet browser and devices you are using
• Cookie or pixel information (for more information please see our Cookie Policy)
• Any information within correspondence you send to us
• Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), and company details (some of which we may obtain from an online or public business directory)

How do we use this information?

High Street Brands 4 Less will only process information that is necessary for the purpose for which it has been collected. We will always provide the option for you to choose not to receive marketing communications from us, and you can withdraw your consent or object at any time. We will never send you unsolicited 'junk' email or communications, or share your personal information with anyone else who might.

Highlighted below are the various ways in which we may use or process your personal information.

Consent

Where you have provided your consent, we may use and process your information to contact you from time to time through electronic channels such as email or SMS about promotions, events, products, services or information which we think may be of interest to you.

You can withdraw your consent at any time by emailing customerservice@highstreetbrands4less.com or, in relation to any marketing messages you receive, by selecting the unsubscribe option included in those messages.

Contractual performance

We may use and process your personal information where this is necessary to perform a contract such as to fulfil and complete your orders and purchases.

Legal obligation

We may process your personal information to comply with any legal and/or regulatory requirements.

Vital interest

We may need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.

Legitimate interests

We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.

Processing necessary for us to support customers with sales and other enquiries

In order to support sales and/or queries, we may use your information;

• To respond to correspondence you send to us and fulfil any requests you make, e.g. sending you information about a product.

Processing necessary for us to respond to understanding customers’ needs

To develop and improve our relationship with you, we may use your information;

• To analyse, evaluate and improve our products and services, including use of our website, applications or customer care centre, in order to improve your customer experience. Where possible we will use data amalgamated from many people so that it doesn’t identify you personally.
• To undertake market analysis and research, including contacting you with customer surveys, so that we can better understand you as a customer.
• To provide tailored offers, products and services by post that we think you will be interested in. We will only send email marketing communications to you if you have provided your consent for us to do so.
• We may use automated methods to analyse, combine and evaluate information that you have provided to us. We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring, personalising and making relevant all our service and communications (e.g. when we have a new arrival we think you might like).

Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively

To protect your personal information, we may use your data;

• To verify the accuracy of information that we hold about you and create a better understanding of you as a customer
• For network and information security purposes i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access
• To comply with a request from you in connection with the exercise of your rights (eg where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request)
• To inform you of updates to our terms and conditions and policies

Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns

To support and promote High Street Brands 4 Less, we may use your information;

• To send you marketing information from time to time after you have purchased a product or service from us, or made a purchasing enquiry or closed your browser with items in your shopping basket. You have the right to opt out of us sending you this information at any time
• As a business customer, acting on behalf of said business or where we have obtained your business contact details, we may contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of said business or where we have obtained your business contact details. In relation to any such information we send by email we will include an option allowing you to object to receiving future messages by unsubscribing
• To show you targeted advertising online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us
• To identify and record when you have received, opened or engaged with our website or electronic communications (please see our Cookie Policy for more information)
• To administer competitions and promotions that you enter with us from time to time and to distribute prizes

 Electronic Correspondence

If a user has opted in to receiving electronic correspondence from High Street Brands 4 Less, our marketing emails include use of a tracking pixel. By opting in to receiving electronic marketing from High Street Brands 4 Less, the user is consenting to the use of tracking pixel.  A tracking pixel is used in the same way as cookies are used in web browsers. Tracking pixels are a normal part of electronic mail marketing and High Street Brands 4 Less use a tracking pixel to gather data on email activity such as, but not limited to, device, IP address, open time, link activity and website activity if a user clicks through to our website from our email. We use this information to create a better email marketing experience, help personalise emails and tailor a personalised shopping experience for all users who opt in to hear from us. If at any time a user wishes to no longer hear from us, or no longer consents to the terms of receiving electronic correspondence from us using this pixel, an unsubscribe link is found at the bottom of every email, and you can always contact us – we are happy to help.

How do we share this information?

We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf;

Service providers who help us to operate our website and App, fulfil your orders and deliver our products to you, including;

• Credit reference agencies
• Couriers
• Payment providers
• IT support
• Direct marketing communications agencies and consultants
• Market research and market analytics service providers
• Legal and other professional advisors

• Certain regulatory bodies, government and enforcement agencies, where required
• Companies like Google/Facebook to show you products that might interest you while you’re browsing the Internet. This is based on either your marketing consent or your acceptance of cookies on our website. See our Cookies Policy for details

We take steps to ensure that any third party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to make your information anonymous or use aggregated none specific data sets wherever possible.

Due to the international nature of our business, there may be some instances where your information is processed or stored outside of the EU. In those instances, we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law.

Third Parties we use;

Visualsoft Limited, MailChimp, Royal Mail,  Google, PayPal, Amazon, eBay

These third party companies will also use your personal data for a variety of reasons; if you ever wish to have your data removed please contact customerservice@highstreetbrands4less.com and we will ensure that the data is removed permanently where possible in line with the latest GDPR requirements.

How long do we keep your information for?

We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.

How can you manage the information we hold about you?

You have the right as an individual to access any personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and, in certain circumstances, ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).

You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. We will respond to you within a month after we have received any request (including any identification documents requested).

You have the right to;

• Ask for a copy of the information that we hold about you
• Correct and update your information
• Withdraw your consent (where we rely on it)
• Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object
• Erase your information (or restrict the use of it), provided we do not have any lawful reason to continue to use and process that information
• Provide you your information in a structured data file, where we rely on your consent to use and process your personal information or need to process it in connection with your purchase

You can exercise your rights and/or manage your information by contacting us using the details below;

High Street Brands 4 Less
Maple House
Woodsdale Grove
Troston
Suffolk
IP31 1EJ

Email: customerservice@highstreetbrands4less.com
Phone: 01359 269164

You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live, or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below;

Information Commissioner's Office,
Wycliffe House,
Water Lane,
Wilmslow,
Cheshire,
SK9 5AF
Email: casework@ico.org.uk
Phone: 0303 123 1113