The brand elf (eyes, lips, face) was founded in 2004 with the vision to create luxurious, high quality beauty products available to everyone. Elf quickly became one the fastest growing beauty companies in the United States and prides itself on its affordable prices. What’s even more amazing is that all Elf products are 100% cruelty free and vegan, supporting PETA’s no fur campaign. Buy ELF at High Street Brands 4 Less.com today.