Privacy Policy

Your privacy is important to us. Please review our Privacy Policy, which also governs your visit to this site, in order to understand our practices. Please note your statutory rights are not affected. We are committed to protecting your privacy. Please read the following to learn more about our privacy policy.

What we collect and what we use it for
The personally identifiable information we gather from you when you place an order with us will ONLY be used to help us serve you. It will be used to process your orders on High Street Brands 4 and enable us to send you relevant emails when important promotions are approaching. If you send us an email, we will retain the content of your email and your email address to respond to your message and handle any follow up.

You are able to withhold all personal information that is not required to complete the order transaction. We do not collect any sensitive personal information in line with the Data Protection Act 1998. Personal information will only be held for as long as it is needed for the purpose it was collected.

How do We Protect Your Information?
We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

What information do we share?
Information about our customers is an important part of our business. High Street Brands 4 will not sell, trade or rent your personal information to others, but we may choose to do so in the future with trustworthy third parties.
We will only share the minimum amount of information about you with our direct suppliers to allow them to complete your transaction.

Cookies are small pieces of information that are stored on your computer's hard drive by your browser. Our cookies do not contain any personally identifying information but allow us to provide features to make you’re shopping on our website easier. Most browsers allow the cookie function to be turned off. If you want to know how to do this please look at the help menu on your browser.

This website uses Google Analytics to help Analyse how users use the site.
The tool uses "cookies," which are text files placed on your computer, to collect standard Internet
log information and visitor behavior information in an anonymous form. The information generated by
the cookie about your use of the website (including IP address) is transmitted to Google.
This information is then used to evaluate visitors' us of the website and to compile statistical
reports on website activity for High Street Brands 4 Less.

We will never (and will not allow any third party to) use the statistical analytics tool
to track or to collect any Personally Identifiable Information (PII) of visitors to our site.
Google will not associate your IP address with any other data held by Google.
Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user.
We will not associate any data gathered from this site with any Personally Identifiable Information
from any source, unless you explicitly submit that information via a fill-in form on our website.

In summary
We are committed to protecting your privacy.  We use the information we collect on the site to make shopping at High Street Brands 4 possible and to enhance your overall shopping experience. You consent by using our Web site  to the collection and use of this information by High Street Brands 4

If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.

We do not store credit card details nor do we share customer details with any 3rd parties.
For further information please contact us at